The origins of computer games can be traced back to 1912, more than a century ago. From their humble beginnings as simple programs, computer games, or video games as they're commonly known, have evolved alongside technological progress, transcending age and gender to become a global phenomenon. Amidst this evolution, "esports" (electronic sports) has emerged as a dynamic new sports frontier, evolving into a beloved culture embraced by many.
In our presentation, we'll take you on an exploration of the history of computer games, from their inception to the golden era of arcade gaming, the explosion of home consoles, and the digital revolution of online gaming.

We will also dive into the rise of "esports," showcasing its thrilling development with examples from SNK.

Mr. Kenji MATSUBARA

After completing a Master’s degree in Information Engineering at the University of Tokyo, he joined Hitachi, Ltd. After completing the Graduate School of Management at the Massachusetts Institute of Technology in the United States, he joined Oracle Corporation of Japan. He then joined Koei (now Koei Tecmo Games), where he was appointed President and Representative Director in June 2007. Since then, he has served as President and CEO of Zinga Japan and President and COO of Sega Games.

He has served as CEO of SNK since August 2021. His motto, “THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT" is displayed in illuminated letters in the lobby of SNK’s Tokyo office to welcome visitors.

Registration by 30 June, 18:00 (CEST) via QR code